Vanmoof

Background: People are so dependent on cars that they aren't put off by their negative environmental impact. So how can we effectively denounce cars to promote a more bike - and eco-friendly future?

Insight: Due to the rise of car-dependent culture, kids don't play on the streets as much anymore.

Execution: We reclaim the streets and our childhoods with Vanmoof's Block Party. Close a street to cars and focus the area on encouraging child's play - this is what we can regain with a bike-centric future.

Credit: Alvandi Wihardo, Dan Rozenblum, Nithika Romy

Role: Art Director + Designer