Bumble #LastMessageSent

Brief: After two Covid winters and countless frustrations, for many people, dating apps turned into just a pastime, instead of a real relationship starter.  Bumble wants to address this and help people rediscover their inner romantic. Make that happen with insight-based campaign ideas online or offline.   

Background: Dating apps have been a male-dominant hookup space. Bumble counters that by empowering women and encouraging lasting relationships.

Idea: Frame the very last message as a symbol of a successful dating app experience and encourage couples to celebrate this symbol.

Execution: Integrated campaign that builds up the significance of the last messages and allows couples to celebrate in a variety of ways.

Credit: Alvandi Wihardo, Dann Rozenblum, Madeline Nunley

Role: Art Director + Designer